Launched in 2017, Loveness Lee is a contemporary British jewellery brand for those with a daring attitude to style. Handcrafted designs are inspired by founder Loveness’ fascination with abstract textures and forms that derive from the hidden depths of nature and create serendipitous wearable sculptures. The versatility of our designs mean there is always a little something for everyone, from bold golds to dainty pearls and everything in between.
The textures found in Loveness Lee jewellery represent traces left by the natural world, taking textures that are often overlooked and elevating their natural beauty by turning them into pieces that can be loved for a lifetime. By collaborating with nature as a designer, Loveness Lee pushes the boundaries of traditional jewellery making techniques to achieve unique and modern pieces which, although consistently recognisable, cannot be predetermined. Therefore, each lovingly handcrafted piece is charmingly individual, giving the feeling of exclusivity to the wearer.
Each design is hand made in recycled sterling silver and gold with selected pieces featuring 18ct gold plating, freshwater pearls and lab grown gem-stones. All Loveness Lee jewellery is made using a process called lost wax casting which transforms wax pieces into precious metals - this is all done in Scotland and our small findings (clasps, jump rings, earring backs etc) are sourced locally at London’s iconic jewellery centre Hatton Garden, just a stone's throw away from our store.
In 2019 we opened our flagship OXO Tower store in London’s reputable Southbank, overlooking the River Thames. This elegant and stylish store is like walking into the mind of founder Loveness Lee, with rough textured cave-like walls, paired with dried flowers complimenting the array of beautiful jewellery on display. The space doubles up as their workshop, meaning you can observe the team handcrafting jewellery as you browse the store.
Our Sustainability Ethos
With nature being at the forefront of our inspiration and design process, we feel it is important that we work to protect it! That’s why we use certified precious metals and opt for lab-grown gemstones meaning less damage to the planet from harmful mining. In 2022, we introduced our AfterCare Program. This allows our customers one free refresh on each purchase made with us, as we believe in making a good thing last.
Certified Recycled Silver and Gold
Sustainable, looks just as good, and better for the planet
Handmade In London, UK
Every piece of Loveness Lee jewellery is handmade in the UK
The small, tight knit team is made up of skilled jewellers, along with specialists in graphic design, PR and marketing, all having graduated from renowned universities and with a passion for all things jewellery related! Each member of our team is an integral cog in the Loveness Lee wheel <3