Premium Berlin Trade Show 4-6 July 2017
Contemporary fashion jewellery brand, Loveness Lee launches its debut collection this week. The eponymous brand, founded in London by Loveness Lee in 2016 offers a unique take on contemporary, statement jewellery.
Made in the designer’s own workshop in Hatton Garden, through an experimental process of cuttlebone casting and patination, the results comprise natural forms, vibrant colours and irregular textures. Due to the serendipitous nature of production, each piece is completely unique, as the end result cannot be pre-determined.
The collection is made up of earrings, necklaces, bracelets, single earrings, brooches and rings.
Loveness Lee developed her style and craft at Middlesex University graduating in 2014, followed by a Master’s degree at London Metropolitan University’s The Cass Institute in 2016.
The designer said: “The inspiration for my work mainly comes from nature. I enjoy the collaborative process between myself and nature in conjunction with science. Nature is the most talented designer so I let it do the work for me - The shapes, textures and colours in my work are formed coincidentally. Each piece of my jewellery is one-of-a-kind.”
Hoping to introduce British jewellery craftsmanship to the international fashion market, Loveness Lee will showcase the new collection at Berlin Premium International Fashion Trade Show on July 4th - 6th. The designer shared her expectations of her first trade show: “The main purpose of the trade show is to introduce my anticipated brand to the industry and I’m also looking forward to the networking opportunities and potential future collaborations. This will be a learning experience for me as this is my first trade show. It will be a bonus if I can form two or three UK retail partnerships alongside one international partnership.”
Prices for the collection are between £39 - £565 RRP.
The jewellery collection is available via the brand’s website at www.lovenesslee.com. All pieces from the collection are available for wholesale.
For more information, samples and high-res images, please contact Natalie Ball on email@example.com or 079400 58520.
Launched in 2016, Loveness Lee is a contemporary British jewellery brand for women with a daring attitude to style. The jewellery is handmade in London using altered, ancient jewellery techniques and traditions. Natural forms, vivid hues and irregular textures define the brand’s unique and statement style.
Using a skilled process of cuttlebone casting and patination, Loveness Lee manipulates traditional techniques to create naturally free-formed shapes and textures; these are then meticulously hand-treated to coax an array of bright pigments and patterns.
The designer, Loveness Lee is a London-based contemporary jeweller. She developed her signature style and craft at Middlesex University followed by a Master’s degree at the renowned Cass institute at London Metropolitan University in 2016.